{"id":1602,"date":"2021-06-11T18:49:10","date_gmt":"2021-06-11T16:49:10","guid":{"rendered":"http:\/\/www.solidaritate.eu\/?page_id=1602"},"modified":"2021-06-11T18:49:12","modified_gmt":"2021-06-11T16:49:12","slug":"lunca-somesului","status":"publish","type":"page","link":"https:\/\/www.solidaritate.eu\/index.php\/activitati\/proiecte\/cooperformance-ro\/lunca-somesului\/","title":{"rendered":"Cooperativa Agricol\u0103 Lunca Some\u0219ului Mic"},"content":{"rendered":"<h2 style=\"text-align: center;\"><span class=\"tlid-translation translation\" lang=\"ro\">Cooperativa Agricol\u0103 Lunca Some\u0219ului Mic\u00a0<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"size-medium wp-image-1640 aligncenter\" src=\"https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/logo-lunca-somesului-300x240.jpg\" alt=\"\" width=\"300\" height=\"240\" srcset=\"https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/logo-lunca-somesului-300x240.jpg 300w, https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/logo-lunca-somesului.jpg 603w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Cooperativa a fost \u00eenfiin\u021bat\u0103 \u00een 2013 \u0219i are \u00een prezent 15 membri, to\u021bi produc\u0103tori locali de legume, av\u00e2nd fermele situate \u00een \u00eemprejurimile Cluj-Napoca, unul dintre cele mai mari ora\u0219e din Rom\u00e2nia. Cooperativa este implicat\u0103 \u00een principal \u00een comercializarea produc\u021biei membrilor c\u0103tre lan\u021buri multina\u021bionale de supermarket-uri care sunt din ce \u00een ce mai interesate s\u0103 cumpere legume proaspete locale, ca r\u0103spuns la preferin\u021bele clien\u021bilor.<img loading=\"lazy\" class=\" wp-image-1638 aligncenter\" src=\"https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/membri-lunca-somesului-300x136.jpg\" alt=\"\" width=\"355\" height=\"161\" srcset=\"https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/membri-lunca-somesului-300x136.jpg 300w, https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/membri-lunca-somesului-768x347.jpg 768w, https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/membri-lunca-somesului-1024x463.jpg 1024w, https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/membri-lunca-somesului.jpg 1263w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/p>\n<p>Cooperativa a fost \u00eenfiin\u021bat\u0103 cu sprijinul unei funda\u021bii locale care a facilitat formarea ini\u021bial\u0103 a grupului de fermieri, i-a ajutat cu planificarea strategic\u0103 \u0219i de afaceri \u0219i angajarea managerului profesionist \/ director executiv pentru v\u00e2nz\u0103ri.<\/p>\n<p>Una dintre cele mai mari provoc\u0103ri cu care se confrunt\u0103 \u00een fiecare an cooperativa Lunca Some\u0219ului este sezonalitatea legumelor din Rom\u00e2nia. Datorit\u0103 temperaturilor sc\u0103zute \u0219i a serelor insuficiente, cooperativa se confrunt\u0103 anual cu 3 luni de activitate financiar\u0103 foarte sc\u0103zut\u0103 \u0219i profitul din v\u00e2nz\u0103ri nu este suficient pentru a acoperi cheltuielile. \u00cen aproximativ 3 luni (15 decembrie &#8211; 15 martie), cooperativa acoper\u0103 aproximativ 10% din cheltuielile cu chiria, impozitele \u0219i salariile cu banii proveni\u021bi din profitul din v\u00e2nz\u0103ri.<img loading=\"lazy\" class=\" wp-image-1639 aligncenter\" src=\"https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/prezentare-targ-lunca-300x216.jpg\" alt=\"\" width=\"356\" height=\"256\" srcset=\"https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/prezentare-targ-lunca-300x216.jpg 300w, https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/prezentare-targ-lunca-768x554.jpg 768w, https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/prezentare-targ-lunca.jpg 911w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/p>\n<p>Conform legii, Cooperativa are dreptul legal de a vinde legume de la produc\u0103tori din afara Cooperativei (nu mai mult de 30%), dar \u00een acea perioad\u0103 de timp, se g\u0103sesc foarte pu\u021bine pe pia\u021b\u0103, din acela\u0219i motiv. Importurile din alte \u021b\u0103ri ale UE pentru a men\u021bine v\u00e2nz\u0103rile nu sunt o<br \/>op\u021biune bun\u0103, deoarece cooperativele sunt v\u0103zute ca promotori ai m\u0103rfurilor rom\u00e2ne\u0219ti produse local, iar v\u00e2nzarea de produse str\u0103ine ar afecta imaginea \u0219i \u00eencrederea consumatorilor \u00een cooperativele rom\u00e2ne\u0219ti.<\/p>\n<p>Studiul de caz \u00een forma extins\u0103 poate fi consultat\u00a0<a href=\"https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2021\/06\/O1_Romania_Lunca_Somesului_final_romanian.pdf\">la acest link.<\/a><\/p>\n<p>\u00a0<img loading=\"lazy\" class=\"size-medium wp-image-307 aligncenter\" src=\"https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2018\/03\/FINCare_UE-300x66.jpg\" alt=\"\" width=\"300\" height=\"66\" srcset=\"https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2018\/03\/FINCare_UE-300x66.jpg 300w, https:\/\/www.solidaritate.eu\/wp-content\/uploads\/2018\/03\/FINCare_UE.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cooperativa Agricol\u0103 Lunca Some\u0219ului Mic\u00a0 Cooperativa a fost \u00eenfiin\u021bat\u0103 \u00een 2013 \u0219i are \u00een prezent 15 membri, to\u021bi produc\u0103tori locali de legume, av\u00e2nd fermele situate \u00een \u00eemprejurimile Cluj-Napoca, unul dintre cele mai mari ora\u0219e din Rom\u00e2nia. Cooperativa este implicat\u0103 \u00een&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1532,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"_links":{"self":[{"href":"https:\/\/www.solidaritate.eu\/index.php\/wp-json\/wp\/v2\/pages\/1602"}],"collection":[{"href":"https:\/\/www.solidaritate.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.solidaritate.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.solidaritate.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solidaritate.eu\/index.php\/wp-json\/wp\/v2\/comments?post=1602"}],"version-history":[{"count":1,"href":"https:\/\/www.solidaritate.eu\/index.php\/wp-json\/wp\/v2\/pages\/1602\/revisions"}],"predecessor-version":[{"id":1641,"href":"https:\/\/www.solidaritate.eu\/index.php\/wp-json\/wp\/v2\/pages\/1602\/revisions\/1641"}],"up":[{"embeddable":true,"href":"https:\/\/www.solidaritate.eu\/index.php\/wp-json\/wp\/v2\/pages\/1532"}],"wp:attachment":[{"href":"https:\/\/www.solidaritate.eu\/index.php\/wp-json\/wp\/v2\/media?parent=1602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}